A month ago, in the middle of the last couple of weeks of my degree and faced with looming deadlines and the stress of writing ten thousand words on emojis (if you can believe it), the pressure of an added presence made things worse; what next?
It’s textbook, of course; experienced by many at the end of every era. I’ve heard it said that after losing the structure of at least three years at university people can sink to a low point, and in those last few weeks I truly understood why. It seemed that everywhere you turned other people had further education, graduate schemes and jobs lined up to walk in to in the coming months. Honestly, it is disheartening.
However, like so many times beforehand, things tend to work themselves out. I received to opportunity to apply for an intensive, hands-on eight-week creative and digital marketing course called Agent Academy, through the company Agent Marketing in Liverpool.
The company itself, Agent Marketing, regularly makes news for its fantastic innovative policies, such as; six-hour days; weekly yoga; and enforced ‘real breaks’ away from desks and phones. On Thursday night, the Director, Paul Corcoran, won The Guardian’s Sustainable Business ‘Leader of the Year’! Read more here.
Luckily, I was one of ten talented individuals selected to start at the Academy!
Thrown in at the deep end, we received our marketing challenge in partnership with the university, and started initial brainstorming.
Two weeks down the line, each day is bringing new information, concepts to consider, and inspirational talks with interesting and successful entrepreneurial people. Alex Worsley spoke about uncovering our passions from our eleven-year-old selves, and mastering our psychology; which, as something I strive to achieve, was right up my street. Architects Martin Shutt and Anthony Fogg from Unit3 Design Studio gave insight into starting up their own business and marketing the range of services they provide. Carl Wong from Living Lens told us how he cherry-picked aspects of technological services in order to provide a solution to issues faced by market research video analysts, by turning spoken recorded language in to text searchable by keywords!
If this goes well, perhaps I could carve a career applying my psychological knowledge to behaviour influencing marketing campaigns… ahh hopes and dreams.